Commenting On Erosion Jeans
I art directed and designed a brochure aimed at retail merchants that could also be used as a poster. The brochure introduced a new type of Jeans branded “Erosion.”
I really wanted to capture the texture that would define the jean brand. With the help of Angela Martin, Erosion Jeans came to life. The unique element of this project was the way in which the brochure unfolded. As the viewer turned the page the jeans in the photo seemed to unfold with each turn.